Epson Partners with CNBC's "The Profit" for Second Consecutive Season
LONG BEACH, Calif. — November 29, 2016 — Epson has announced that it has partnered for a second consecutive season with CNBC primetime show, "The Profit," airing Tuesdays at 10 p.m. ET/PT. With the continuation of its partnership, Epson and "The Profit" aim to help small businesses succeed, whether they are working in the office or at home. Throughout the new season, viewers receive unique small business and technology tips through custom vignettes that feature Epson EcoTank printers, revolutionary cartridge-free printing solutions with easy-to-fill supersized ink tanks and up to two years of ink in the box1. Models featured include the WorkForce ET-16500 wide-format, WorkForce ET-4550 and Expression ET-2550 all-in-one printers.
In addition to the custom vignettes, the Nov. 29 episode features Marcus Lemonis' visit to women's contemporary clothing company Susana Monaco and integrates an Epson EcoTank printer into Susana's business workflow, providing speedy, colorful prints of concepts and designs without the worry of running out of ink for up to two years.1
"Business operations are unique but we understand the critical need to operate efficiently without sacrificing creativity. We are pleased to be partnering with CNBC and "The Profit" for the second year in a row to continue bringing innovative technology to the business community," says Agustin Chacon, VP, International Marketing, Epson. "By utilizing cartridge-free printers like the EcoTank series, businesses can focus on achieving long-term goals without worrying about back-end operations."
The custom vignettes, created with CNBC Primetime, air during "The Profit," and follow a day in the life of Lisa Hladish, small business owner of Paper Daisies. From getting the kids to school with their homework in hand, to managing her day-to-day business to working from her home office, CNBC Primetime showcases how Epson's EcoTank printer delivers a worry-free solution for all aspects of Lisa's busy entrepreneur life. All content was created in collaboration with Epson, Newcast/Zenith, and CNBC Primetime's Integrated Marketing team.
"In our second year working together, we are very excited to showcase the Epson EcoTank printer within an episode of our fan-favorite 'The Profit' and super serve our small business audience even further with original digital content. This new product line from Epson is a perfect solution for all our busy, hardworking fans, and a natural fit for our CNBC Primetime programming," said Christina Glorioso, senior VP, Integrated Marketing, NBCUniversal News Group.
CNBC primetime is a distinct brand where business and entrepreneurism are the main focus. For more information on the Epson EcoTank printer portfolio, visit www.epson.com/ecotank.
1 Based on average monthly print volumes of about 300 pages.
Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees in 91 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.
Epson America, Inc., based in Long Beach, Calif., is Epson's regional headquarters for the United States, Canada, and Latin America.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 381 million homes worldwide, including more than 94 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms including: CNBC.com; CNBC PRO, the premium, integrated desktop/mobile service that provides live access to CNBC programming, exclusive video content and global market data and analysis; a suite of CNBC mobile products including the CNBC Apps for iOS, Android and Windows devices; and additional products such as the CNBC App for the Apple Watch and Apple TV.