This week, American Express shares a creative custom envelope design that resulted in a double-digit increase in the response rate for the mailing.
How was the Envelope Mailer with a Special Twist produced?
Folding Style: Custom Envelope Conversion
Strategy: American Express, New York
Printers: Cenveo (outer envelope); SG360 (personalized envelope contents)
Paper: Envelope: 7 pt. Matte coated; Inserts: 80-lb Gloss text
Size: Envelope is 9.5x6˝ (contents vary)
Production: Printed with variable data personalization.
Finishing: Diecut/Score, machine fold and glue, match, insert and inkjet. 1,000,000+ qty.
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.