Werner Printing & Engraving: Printing What Matters
Not Stationary About Stationery
Frick notes, "We have become an unsurpassed leader in serving the stationery needs of professional firms and businesses. Through the vision of (CFO and patriarch) Louis Werner, the company also has selectively chosen the best of the movers and shakers in our space to help enhance and guide our business. Each acquired company has added value to Werner's knowledge and capabilities."
Building Brands
Another feather in the Werner cap is its consultative approach toward selling and cultivating clients. With brand identification such an important element of client marketing materials, and with M&A activity often changing the face of customer logos, it behooves Werner to establish a bond to effectively answer client rebranding needs. To that end, the firm has established Werner University, a program to help educate client staffs—some of which are smaller and younger—on the ins and outs of engraving and brand management.
CEO Bob Werner is also proud of his company's environmental commitment. In the past year, a plant lighting replacement initiative has shaved electricity usage in half. And the company has exceeded the 65 percent mark for recycled paper usage. "We're getting closer and closer to becoming a zero waste facility," he notes.
Going forward, Werner sees opportunities for organic growth in areas such as security applications; specialty packaging (aided by the company's foil stamping, embossing and diecutting capabilities); and expanded personal communications, namely holiday and note cards, along with invitations. An acquisition of a Midwest or East Coast firm is not out of the question, and there's also something to be said for the simple and effective execution of a crystal-clear game plan. As Frick is fond of saying, it's the "blocking and tackling" fundamentals that also help produce and sustain customer confidence.
"Our mantra remains simplify, focus, execute," Frick states.
Bob Werner also echoes the importance of taking care of the little things. And, frankly, creating mementos that will last a lifetime is sure to put a smile on your face.
