Elk Grove Graphics Adds HP Indigo 7600 Digital Press to Boost Production

PALO ALTO, CA—Sept. 6, 2012—HP announced that Elk Grove Graphics has installed an HP Indigo 7600 digital press, helping the print service provider produce direct mail projects 33 percent faster.

The Chicago-based company specializes in printing customized materials for student recruitment, patient reminder and customer loyalty programs. Using HP Indigo systems, the printer has helped its clients achieve up to a 40 percent higher return on investment for their direct marketing campaigns.

“More than 70 percent of our HP Indigo printed work is either versioned or personalized. We have become data experts in executing direct marketing campaigns for our customers,” said Michael Stanely, president, Elk Grove Graphics. “Our ability to merge data and content to create personalized, targeted messages has significantly strengthened our customers’ retention and acquisition programs.”

Evolving with HP Indigo

Founded 35 years ago, Elk Grove Graphics set out to provide “best-in-class” solutions in print communication. By focusing on cost-effective smaller runs, the company produces quality materials on a flexible production schedule while simultaneously providing excellent service and building customer rapport.

Elk Grove Graphics first added digital printing capabilities seven years ago with an HP Indigo 3050 digital press, enabling the company to incorporate customer data into its marketing materials. With the HP Indigo 7600, it can print up to 160 color pages per minute in Enhanced Productivity Mode, boosting throughput to meet increasing customer demands for relevant, customized prints in a shorter turnaround time.

The 7600 also features special effects for creating high-value applications. New raised print and embossed-style textures can add dimension and creativity, and HP Indigo ElectroInk White enables printing on diverse media such as transparencies, dark substrates and metallic materials. These features help Elk Grove Graphics offer unique marketing solutions, such as magnets, static clings and direct mail, and further differentiate itself from competitors.

Transforming from printer to consultant

As customers entrust it with more of their end-user and prospect data, the company has shifted from simply providing print services to consulting. Elk Grove Graphics advises clients on how print can unlock the value of data and generate the highest response rate.

About HP
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Source: HP.