During the EFI (Booth 2302) press conference, CEO Guy Gecht addressed EFI’s summer stock plummet, leaving shareholders and industry professionals asking questions about the stability of the industry giant. However, on Monday afternoon, Gecht cleared the air. EFI is healthy and thriving, and after a comprehensive analysis of its finances and processes, Gecht said that the company has learned from the situation and is working to better its internal processes to prevent a situation like that from happening again.
Gecht then used a lighthearted presentation to inform the crowd that EFI is “committed to making print great again” by “repealing and replacing” analog using a three-step approach. The company would work to redefine “print;” it would encourage vendors to enable transformation; and it would offer toolkits for current businesses to help them participate in new technology.
Gecht explored the status of the industry, highlighting the inkjet digital print opportunity for vendors, which is expected to reach $20 billion by 2020 and $56 billion over time. Gecht also pointed out that packaging, corrugated in particular, is an area of opportunity for printers.
Earlier this year, there was news of the first installation of the Nozomi Single-Pass Inkjet Press at Rafael Hinojosa S.A. in Spain. Gecht announced that since April, the company has sold more than 500,000 sqm of corrugated packaging. The key differentiator, he explained, is the integrated EFI Fiery DFE that provides Hinojosa the ability to produce higher volume, multi-SKU jobs and versioned production applications.