EFI Will Teach Attendees How To Thrive And Expand At EFI Connect 2014

FOSTER CITY, CA—October 17, 2013—A new NAPL “Top Management” Track added to the EFI Connect  Users’ Conference, January 21-24, 2014, at the The Wynn Las Vegas. For nearly two decades, the NAPL Research Center has conducted in-depth research on the growth leaders in the graphic communications industry—companies that have continued to thrive and expand through good times and bad—and has identified their shared characteristics and business strategies. This information will be the foundation for a new NAPL track at Connect 2014. This track is available to all Connect attendees at no additional charge.

General Session 
January 23, 2014 8:15 AM:
How Industry Leaders Get—and Stay—Ahead
In this general session, NAPL Senior Vice President and Chief Economist Andrew Paparozzi will reveal the latest results of their ongoing research on the growth leaders in the graphic communications industry and explain the steps to industry leadership that have been identified through it.

Breakout Sessions
Big Data, Big Opportunities
We are a nation of electronic eavesdroppers gathering information about our family, friends, and customers through data collection engines from public records to Internet sales sites to individual Facebook walls. When sorted and sifted, this massive info base, aka Big Data, can identify customers and prospects that are the perfect targets for unique marketing messages. In this breakout session, NAPL President and CEO Joseph P. Truncale, Ph.D.; and Matthew W. Staudt, president and COO of Venture Development Center, a leader in growing field of Big Data for targeted marketing, will show how creative data definition can yield lists your clients will drool over.

Content Marketing: Business Generator
Forget information overload. The hunger by consumers for facts, figures, ideas, and opinions is virtually insatiable, and the worlds of information and promotion have come together in 2013’s biggest trend: Content marketing. In this fascinating breakout session, Marketing guru John Foley, Jr., CEO of Grow Socially, will explain how to craft and use content within today’s print, digital, and social media outlets to reach and retain prospects and deepen your current customer base.

Mergers & Acquisitions: The Inside Story
In a time of significant industry consolidation, M&A has emerged as an important strategy for succeeding during a time of business redistribution. NAPL’s Mergers & Acquisitions Team has assisted dozens of companies in using M&A for growth and transition into new service and market areas. In this breakout, NAPL President and CEO Joseph P. Truncale, Ph.D., and M&A Team Leader Mark Hahn will explain the M&A process in the graphic communications industry with special emphasis on what works and what doesn’t.

New NAPL “Top Management” Track Added to EFI's Connect 2014