Digital Digest: EFI Hits Grand Slam With 2015 Connect Users' Conference
LAS VEGAS—It's hard to improve on a winning formula, but EFI continued to raise the bar for its Connect users' conference as illustrated by the 15th annual event held last month. Approximately 1,500 attendees—about 1,000 of them EFI customers from 25 different countries (a 20 percent increase from the previous year)—gathered here at The Wynn Las Vegas for four days filled with more than 200 educational and breakout sessions, as well as several keynote presentations and networking opportunities for attendees.
Technical training sessions focused on EFI's product range encompassing MIS/ERP workflows; Web-to-print; e-commerce; digital front end print management; and wide-format, label and ceramic inkjet production printing.
Marc Olin, EFI COO and interim CFO, welcomed the large crowd and introduced Gabriel (Gaby) Matsliach, new EFI senior vice president and general manager of its Productivity Software business. Matsliach previewed the EFI Productivity Suite (EPS), an evolutionary shift in the company's productivity software offerings strategy.
With the initial phase of the rollout starting this quarter, the suite will address customers' most pressing automation and efficiency needs by moving the workflow emphasis away from individual EFI software packages and modules to complete offerings that employ best-of-suite, end-to-end workflows. Removing the need for painful integrations of various MIS, Web-to-print, fulfillment and cross-media modules and upgrades, each version of the suite will be certified and tested across EFI's entire portfolio of software offerings for easier customer deployment.
It will simplify and maximize MIS software upgrades, add-on modules and third-party integrations for EFI enterprise (Monarch and Radius), midmarket (Pace) and smaller (PrintSmith) users. Instead of point-to-point offerings, the holistic strategy will focus on providing EFI clients of all business sizes with documented and certified, end-to-end solutions. This will include centralized portfolio product management, synchronized suite releases and rapid deployment capabilities.
Users will "get revolutionary results through an evolution—helping you to gradually get there at your own pace," Matsliach explained to the conference attendees.