EFI Collaborates with Customers to Build Future Products
Chuck Gehman, director of product marketing at EFI, said: “We knew it would be extremely valuable to form a strong relationship with a small, focused group of customers, and the initial interest in the Advisory Council has proven just that. Our main goal of the council meetings was to listen, listen, listen and engage in an interactive dialogue. We also shared our product road-maps for the web applications and went in-depth with customers on the very important topics of MIS and workflow integration. Going forward, we’ll feed the group’s comments and feature requests back into the product development process, where customers will see tangible results from the time they spend at the meetings.”
EFI plans to hold three Web Products User Advisory Council meetings per year, with the next one slated for February 2007 on the West coast followed by a meeting during Connect 2007, taking place June 10-13 at the Wynn Las Vegas. For those customers who attend the meetings, there will be exclusive on-going communications from the company throughout the year. For more information, please contact Chuck Gehman at firstname.lastname@example.org.
EFI (www.efi.com) is the world leader in digital controllers, superwide format printers and inks, and commercial and enterprise print management solutions. EFI’s award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company’s robust product portfolio includes Fiery® color print servers; superwide digital inkjet printers, UV and solvent inks; print production workflow and management information software; and corporate printing solutions. EFI maintains 22 offices worldwide.