EDSF, UNI Explore Color Preferences in Web Design
o When comparing choices in color between age groups, there was a considerable difference. The study says that the two favorite preferences in color combinations were dominated by two distinct age groups, with the older sample preferring white or light backgrounds with dark text, and the younger sample preferring black (dark) backgrounds with white or other colored text.
o An overwhelming majority of respondents found this color research beneficial in terms of designing marketing communications and bolstering the ongoing argument that there are certain expectations of the user’s experience on a Web site.
For a downloadable PDF of this report, visit www.edsf.org and click “Research and Publications” for the EDSF Industry Library. The report is listed under "EDSF White Papers."
About the University of Northern Iowa
The University of Northern Iowa (UNI) is a quality, state-supported university of approximately 14,000 students, located on the west side of the Cedar Falls/Waterloo metro area in northeast Iowa. UNI has been named one of the "Best in the Midwest" in the 2006 Princeton Review Best 351 College Rankings guide. UNI has ranked second in Midwest top public comprehensive universities by U.S. News and World Report for eleven consecutive years.
EDSF is a charitable foundation dedicated to preparing the next generation of professionals for the document management and graphic communications marketplace. EDSF supports the industry's future by granting scholarships to students in support of their academic careers, by providing research grants to colleges and universities, by building awareness about industry careers, and by recognizing innovative educators and educational programs. EDSF serves vendors and users who design and implement document solutions for business applications. For more information, visit www.edsf.org.