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What Print Buyers Buy. . .And How They Buy It
That, essentially, is the title of a new report published recently by the Printing Industries of Michigan (PIM) at the request of Ford Motor Co.'s global service purchasing department. Surveys were sent out to hundreds of print buyers throughout the United States, representing companies involved in the automotive, service, agriculture and publishing industries, as well as advertising agencies, universities, healthcare and general consumer products firms. The results, presented in a quick-read (mostly charts and graphs) format, provide some interesting and thought-provoking data on the makeup, qualifications and expectations among today's print buyers. Let's take a closer look.
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