Xerox Reports Strong 'Early Adopter' Sales at drupa for New Trivor 2400, Brenva HD
NORWALK, Conn. — June 17, 2016 — Delivering on its promise to make production inkjet presses more accessible and affordable for print services providers, Xerox has said it recorded strong sales across its production product line at drupa 2016, including the new continuous-feed Xerox Trivor 2400 inkjet press and cut-sheet Xerox Brenva HD production inkjet press.
Both platforms were introduced at the massive printing industry event in Düsseldorf, Germany, May 31 to June 10, attracting more than 260,000 visitors. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalized packaging and customized catalog production.
“Our aim was to disrupt inkjet and we saw the results firsthand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” remarks Robert Stabler, senior VP and GM, Global Graphic Communications Business Group, Xerox. “We fully expect many more print service providers to quickly follow the early adopters of DocOne, Hume Media and others. At drupa, we generated thousands of leads across our production portfolio.”
Trivor 2400 Double-Digit Sales Exceed Expectations
The Trivor 2400 allows print shops to move into catalogs, magazines and color books, giving customers more flexibility. Sales highlights include:
- DocOne of France purchased two Trivor 2400 inkjet presses and one Rialto 900 inkjet press and plans to use them to aggregate up to 250 million mail pieces, for nearly one billion digitally printed pages a year
- First Move Direct Marketing, purchased the first Trivor 2400 in the U.K.
- Galahad Management Services, purchased the first Trivor 2400 in The Netherlands
- INFOX GmbH & Co. of Germany, purchased a Trivor 2400 to capture a new market opportunity in newspapers
- A print provider in France purchased a Trivor 2400 to grow its robust transaction and direct mail business
Brenva Platform Provides Pathway to Inkjet for Print Providers
Brenva HD opens up new possibilities for inkjet entry into the transactional, direct mail and book markets by combining the cost effectiveness of inkjet with the flexibilities of a cut-sheet platform. Sales highlights include:
- Hume Media, one of Canada’s largest full-service digital and print media companies, claimed the first Brenva HD
- A print provider in Germany has also signed an order for a Brenva HD
- Multiple orders are pending in other regions, including Latin America and the Middle East
Sales Momentum Continues Across Product Portfolio
- A print provider in Germany and Graphicscalve in Italy both purchased Xerox Impika Evolution continuous-feed inkjet presses
- England’s DCL Print bought its second Xerox Rialto 900 inkjet press and bought the prototype of Xerox’s new Direct to Object Inkjet Printer off the show floor at drupa
- Xerox iGen 5 presses were sold to multiple print providers in Germany, the U.K., Italy, Finland, Switzerland, United Arab Emirates, Nicaragua, Turkey and South Africa, with multiple orders pending in other geographies
- Versant digital presses – more than 100 were sold
Inkjet for Xerox was a Huge Success
- Announcement of a partnership with KBA-Sheetfed Solutions on a B1 digital inkjet folding carton press – the KBA VariJET 106 Powered by Xerox
- Xerox High Fusion Ink – new ink that enables inkjet printing on traditional offset coated stocks eliminating the need for pre or post paper treatment
- Xerox Direct to Object Inkjet Printer – inkjet printing on 3D objects as small as bottle caps and as large as football helmets and shoes
“At drupa 2016, Xerox proved that they were ready to take on the next wave of print production requirements with an incredible breadth and depth of inkjet products targeted at everything from business color to direct mail and packaging,” explains David Zwang, principal consultant of Zwang & Co.
Xerox is helping change the way the world works. By applying its expertise in imaging, business process, analytics, automation and user-centric insights, Xerox engineers the flow of work to provide greater productivity, efficiency and personalization. Its employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients and their customers in 180 countries. On Jan. 29, 2016, Xerox announced that it plans to separate into two independent, publicly-traded companies: a business process outsourcing company and a document technology company. Xerox expects to complete the separation by year-end 2016.