Dynamic Self-Mailer with Circular Pop-Up - 60-Second Fold of the Week
This week's solution is a super-smart idea for a dimensional self-mailer. Produced by our friends at Graphic Visual Solutions in Greensboro, North Carolina, this fundraising mailer is bold, dimensional and lots of fun to open. Designed by Kris Hendershot and Hayes Henderson at the Wake Forest University Office of Communications and External Relations, the piece uses a simple double parallel folded format to create a circular-shaped pop-up reveal on the interior. The semi-automated production is fascinating, and the production is pristine. A must-see!
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.