Dynamic Auto Industry Pop-Out Accordion Brochure: 60-Second Fold of the Week
If you're looking to send a powerful brand message, you'll want to take a look at this Pop-Out Accordion design from Jaguar USA.
The design takes the form of a six-panel accordion fold with cleverly utilized pop-out box segments, each holding a single block letter, and spelling out a different message on each side of the brochure. It's bold, dimensional, memorable — and a total must-see!
How was the Dynamic Auto Industry Pop-Out Accordion Brochure produced?
Folding Style: Accordion
Client: Jaguar USA
Paper: McCoy Gloss 100-lb. Cover
Size: Folded: 5x7"; Flat: 30x7"
Printing: Printed 6/6 (4-color plus 2 spot PMS) with flood gloss aqueous coating
Finishing: Diecut/Score, Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.