Drupa Innovation Parc Presented by HP in 2008

August, 2007—Following the successful debut of the drupa innovation parc presented by HP (dip) at drupa 2004, Messe Düsseldorf has significantly expanded the showcase and concept. In 2004, some 8,600 square feet were set aside for “dip” but at drupa 2008, 160 exhibitors in eight different sections on over 35,500 square feet of exhibition space in Hall 7 will make “dip” the world’s largest micro-platform for innovative young companies supplying the print and media industry with digital solutions.

“Innovations call for a special presentation platform at drupa – and that’s true no matter how big or small an exhibitor is,” explained Manuel Mataré, drupa Project Director. “The drupa innovation parc presented by HP is the hotspot for digital innovations. Here, visitors can discover new applications for today and tomorrow and companies with great ideas can promote them in the perfect environment.” “dip” will be divided into eight different sections, each with a theme revolving around current developments in the print and media industry as well as related fields. The following theme parks are planned:

print buyer integration parc

Solutions and applications for web to print, print on demand, campaign planning tools, online catalogue production as well as tracking and production integration software;

creative production parc

Creative applications relating to Web 2.0, computer generated imaging, contemporary typography, creative image retouching as well as professional illustration;

document production parc

The latest solutions for professional document management, professional output for transaction printing, conversion solutions and corporate mailing solutions (sako);

pdf + xml production

Software products dedicated to PDF, XML and Microsoft XPS, in addition to PDF applications, PDF forms and PDF output solutions as well as the XML single source publishing system;

digital picture parc

Professional + creative photography, as well as digital camera applications and photo printing systems are the focus here – the park will be coordinated by the digital photography work group – (ADF);