Drupa 2008 Ancillary Program Announced
DÜSSELDORF, GERMANY—January 22, 2008—Visitors to drupa 2008, print media trade fair, can look forward to a first-class ancillary program. Seminars, workshops, talks, individual tours of the trade fair as well as special presentations such as the “drupa innovation parc presented by HP” and “drupacube” add up to unparalleled knowledge transfer for international experts. “The ancillary programme is a key building block in the overall drupa concept and the ideal complement to the exhibitors’ technology offerings,” said drupa Project Director Manuel Mataré. The program’s individual building blocks are modular, allowing them to be freely combined according to visitors’ interests. “Our priority is achieving a target-group-specific appeal. Print buyers and those on the creative side, for instance, will be in their element at the drupacube while printing and media service providers will be able to ask specific production-related questions on the Highlights Tours. Decision makers will be able to probe new lines of business at the Compass Sessions. drupa has an appropriate answer to every question!” explained Manuel Mataré.
With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. Here the spotlight will be on printed products – with one key difference. At drupacube, the focus will be on marketing-driven applications for printed products - the technology that makes this possible will play a secondary role. This gives marketing and publishing directors, production managers, account executives and creative directors the possibility to get a compact overview of the potential of printing in the marketing mix. “With this tool, we intend to attract print buyers to drupa in greater numbers. Undoubtedly, many of the exhibitors also have products catering to this target group. But at a technology trade fair such as drupa, this type of information is often in danger of being overshadowed,” noted Manuel Mataré. “The drupacube acts as a portal for print buyers by providing concise infotainment on everything concerning print communications and directs them to the exhibitors’ stands.” Symposia and workshops will address the most diverse topics, with each day dedicated to a specific motto. For instance, one day will focus on newspapers and/or magazines, another day it will be on direct marketing, catalogs and corporate communications. Also planned are symposia addressing brand protection, green printing and the relationship between the arts and print. For more information, visit www.drupacube.com .