Domtar Revamps Product Line for the Times
• Cougar® -- BEST. An outstanding premium uncoated printing paper, Cougar is a smart, economical alternative to the higher-priced text, cover and writing products with a competitive edge for its quality, performance, breadth of line, environmental position and service.
Changing for the Better.
Knowing that oftentimes change is equated with pain, Domtar was committed to making these product enhancements seamless to its loyal customers and end users, requiring no change to skus or impact on inventories. To minimize customer issues, all enhancements were introduced as rolling changes in both stock and make orders throughout the market, with Domtar’s technical services group available to handle any potential concerns.
With the Husky Opaque Offset product line, the enhancements included elevating the brightness from 92 to 94, improved opacity and surface formation. While the eye can detect a brightness bump of 2 points, the blue-white shade remained the same, providing the paper a favorable yet subtle visual improvement. The paper’s enhanced formation and surface, however, will accommodate better printability, a visual improvement both printers and end users will notice with considerable satisfaction.
With Lynx Opaque Ultra, the paper’s 96 brightness and true white shade remained the same to provide outstanding image reproduction, appreciated particularly with skin and natural tones (giving Lynx the competitive advantage over sheets with very blue or lavender shades that have greater difficulty reproducing life-like tones.) The Lynx name change to include “opaque ultra” provides a clue to the paper’s increase in opacity, a significant benefit to two-sided printing and minimal show-through. Also new for Lynx is an enhanced formation and print surface for better print quality.
For Cougar, the market’s leading premium uncoated printing paper, still providing a high 98 brightness in White and Natural; finishes in Super Smooth, Smooth and Vellum; and a broad expanse of text and cover weights with the availability of matching envelopes; the product enhancements included an improved sheet uniformity for a more consistent printing surface and an expanded DigitalChoice™ offering. The premier member of Domtar’s EarthChoice® family of products, Cougar is FSC-certified and SFI Fiber Sourcing certified, endorsed by Rainforest Alliance and supported by WWF-Canada. Cougar makes it easy for buyers to make the environmentally-responsible choice.