Along with its four Xerox iGen3 digital color presses, DME continues to run more than a dozen monochrome laser printing systems, including Xerox and Kodak Digimaster models. Panaggio considers all of the company’s digital output to be variable data communications, not printing, and an extension of its database and marketing services.
Regarding the company’s bold move into digital color, he states, “I wanted to put pressure on the organization to make it work. At first we didn’t have a lot of work to put on the iGen3 presses, but having them on-site energized the entire company. As it stands now, we have no open capacity on our iGens for the entire year.”
DME does still have a traditional printing department, outfitted with a four-color Heidelberg Speed-master 74 and two Halm Jet two-color presses. It primarily produces four-color shells for imprinting on the black laser printers. Any other commercial printing that may be required for a marketing campaign is outsourced to other printers.
Wise says the reason for turning to the outside for commercial printing when DME has brought many other capabilities in-house is because it focuses on value-added and unique services. “Printing is more of a commodity,” she explains.
DME’s business is growing from all angles—digital four-color, call center, Web services and even black laser work, Panaggio reports. When it comes to services like database work and the call center, the company has always looked to develop its own resources, notes its CEO. He feels more secure operating a business that way than outsourcing to India, for example, even if that is the big trend.
“I have a lot more confidence in American workers than in their overseas counterparts,” Panaggio comments. “Companies are slighting themselves when they try to save a few dollars per hour on phone center work. It tells customers how much you really think they’re worth.