DME Delivers With Innovative Programs — Michelson
DME is also innovative when it comes building outlets for its marketing services. For example, the company is branching out into creating what it calls marketing clubs to offer controlled distribution products. “Instead of doing marketing for others, we create the (print) product ourselves and then recruit the organizations that fit within that segment,” explains Larry Oliphant, president and CEO of sister company DME Sales Systems. Rather than securing one client in a given market, DME signs on several non-competitive suppliers and then creates a custom direct mail piece geared toward their common audience. It’s a win-win: the clients all save money and increase sales, while DME generates more revenue and maintains ownership of all of the data. “We’re going to launch five of those in the next 12 months,” Oliphant reveals. “We will have our own distribution of 15 to 20 million pieces of mail.” Just one more way for DME to push the envelope when it comes to direct marketing.
Mark T. Michelson