Direct Mail Partners Expands Color and Personalization with Océ Cut-Sheet Digital Color Systems
“With Océ’s affordable entry point to digital full color, Direct Mail Partners can offer customers optimal pricing and quality, without the pressure of achieving return on investment for a much more expensive color solution,” said Eric de Goeijen, Vice President of Marketing, Océ North America, Production Printing Systems division. “This is why we designed the Océ CS color platform to offer maximum flexibility and reliable quality.”
As needs grow, companies like DMP can consider the Océ CS Tandem systems, which integrate multiple Océ CS665 Pro print engines with a centralized server, sophisticated color management software, and validated color consistency to deliver high-level color performance in one system. The unique configuration offers benefits that have historically been out of reach with large, single-box cutsheet color systems. Users can manage the resulting Océ CS Tandem solution from a single workstation, intelligently balancing workloads across engines—without sacrificing output quality. As a result, print providers looking to enter the production color market have a real alternative to offset presses and expensive, lower-quality color digital printers.
“With potential volumes exceeding a million impressions per month, we are excited about the scalability of the platform,” Burke said. The flexible growth path of the Océ CS665 Pro system allows DMP to add capacity as they grow. “We can ‘daisy chain’ engines for the best combination of footprint and cost. The print quality between runs and between printers means the printer is scalable, and failover can be accomplished while maintaining print quality within runs.”
The Economics of Color Investment
With Océ CS665 Pro systems, DMP can help customers transition more jobs to cost-saving digital color production for spot color, transactional documents, full-color marketing documents, short-run booklets and other materials. “When customers transition from offset to digital, they save a bundle in waste, storage and inventory,” said Burke. “The cost of mailing a four- million-impression job of 28,000 packets in July will be 25 to 30 percent cheaper than it would cost clients to produce internally. A lot of that comes from better capacity utilization.”
