Direct Group Enhances Capabilities With Latest in Digital Printing Technology

“Our ability to offer the latest in digital color printing technology reflects Direct Group’s ongoing investment in – and commitment to – our clients’ successes,” said Matt Graham, Direct Group Senior Vice President, Fulfillment and Database Marketing Services. “These presses are key to our cross-channel marketing platform, which provides our clients with integrated, response-driven and ROI-focused solutions to their direct marketing challenges.”

The Canon C7000 press provides advanced calibration technologies that ensure consistent color throughout each job. In addition, the latest technology enables the press to maintain speed on a wide variety of stocks including gloss finishes. The equipment is designed to meet the needs of a high-end production environment that requires powerful color server technology for graphic-intensive files and variable data projects.

About Direct Group
Direct Group is a fully integrated direct marketing solutions provider that partners with clients to help them target the right audiences, execute complex marketing campaigns, measure audience response to those messages, and refine programs for continuous marketing improvement. The company’s capabilities include complete database marketing solutions including list processing, web hosting, electronic messaging, geoanalytics and other data analysis; sophisticated print, manufacturing, personalization and lettershop services; and state-of-the-art fulfillment capabilities. For more information about the company, visit www.directgroup.net.