The VarioPrint 6250 was one of 20 new hardware and software products unveiled by Océ for both the commercial and corporate printing environments. Océ, which boasts 21,000 North American clients and services 80 countries worldwide, was joined by more than 50 industry partners showcasing their complementary lines.
Océ took great pains to ensure their Open House guests enjoyed a comfortable experience. Not only did multiple coffee and juice bars mark the exhibition, but an oxygen bar was offered for those who needed a more literal breather.
Views Point the Way
ORLANDO, FL—Presenters at conferences tend not to be representative of the industry as a whole. By nature of the selection process, they come from companies that are market leaders from a business perspective and/or technologically.
Given that, one hesitates to read too much into the degree of commonality in the perspectives shared by panelists at last month’s Vue/Point 2006 Conference. The similarities were striking, though.
What is the state of the industry based on this sampling? Offering variable data printing, along with mailing and fulfillment services, is now de rigueur. Web-to-print customer interfaces are becoming a standard way of doing business, and on-screen remote proofing—including critical color—is being rapidly adopted and is spreading out into the pressroom. IT resources are now a sales tool, both in terms of support for variable data work and improving the customer relationship by implementing online interfaces.
Also, it seems that 2006 has been unofficially declared the year of the Disaster Recovery Plan.
More than 250 industry execs gathered in Orlando for the conference. Based on their questions and comments, attendees this year seemed to have a grasp of what they need to do to stay competitive and were zeroing in on how to do it.
The big opportunity for printers is in expanding focus to the broader printed communications supply chain, asserted consultant Larry Letteney of Blue Ocean Advisory Group, Wellesley, MA, in his keynote address. For every $1 corporations pay out directly for printing services, there is around $6 in other costs associated with the product, he said. This includes expenses for creative services, warehousing, administration, product obsolescence, fulfillment, etc.