They advised the audience to make sure Web-based ordering is very user-friendly, to integrate and automate billing for smaller orders, to opt for off-the-shelf Web-to-print software over customized solutions, to provide 24/7 customer support and to have a disaster backup plan in place for the system.
Michael Panaggio, CEO of DME in Daytona Beach, FL, gave the closing presentation. His $100 million, 605-employee business relies on multiple channels—including digital (four Xerox iGen3s, four Kodak Digimasters, a Xerox DocuPrint and 10 laser printers) and offset printing, the Internet, phone rooms, database management, results tracking, and mailing and fulfillment services—to meet marketers' target marketing needs. DME's clientele ranges from automotive companies and financial advisors to professional sports teams.
Gaining Momentum in 2006
SAN FRANCISCO—Momentum in Print 2006, a three-day conference for print and design professionals, is being developed under the leadership of Adobe Systems. The event is slated to run January 22-24 at the San Francisco Marriott.
With the goal of providing an open forum to discuss technical issues and business concerns, the conference will feature roundtable and panel discussions, as well as hands-on training and tutorials. The stated intent is to give attendees a deeper understanding of the industry's changing dynamics and emerging solutions, in order to help them position their businesses for a more successful future and develop new ideas to increase revenues.
Topics of the more than 25 sessions will cover major print workflow issues (including proofing, color management and digital asset management) and opportunities for printers to expand their portfolios of services into areas such as Web and other creative services, including streaming video. Using variable data publishing to create direct mail pieces will be one of the highlights of the hands-on training, and tutorial topics will include how to resolve transparency issues.
Momentum in Print 2006 is being supported by industry and association sponsors. That list already includes companies such as Heidelberg, Xerox, EFI, Kodak, Océ, Printable Technologies, Pantone Inc., callas software, Helios, Rococo, RoboCatalog, Screen (USA), WAVE Corp. and MetaCommunications, as well as the CIP4, DDAP, IDEAlliance and IAPHC associations.