The benefits of digital printing and one-to-one marketing are experienced first hand with variable data print marketing campaigns, such as just-in-time collateral, personalized direct mail, short-run packaging and real-time targeted marketing.
HP commercial presses and printers featured at the center include: the new HP Indigo 5000 press; HP Indigo 1050; HP Indigo 3050; HP Indigo 3200; the HP Designjet 5500 and 130nr printers; and HP Color 9850mfp and HP Color 9500mfp.
To demonstrate the full production cycle, the center also features equipment from HP finishing partners such as Hunkeler, Dorn SPE and Duplo. (www.hp.com)
PODi Recognizes Digital Printing Work
LAS VEGAS—PODi, the Digital Printing Initiative, named the winners of its "Best Practices Awards" at the recent 2005 PODi Applications Forum. Walt Disney Parks and Resorts, in combination with Royal Impressions of New York City, took top honors in the "Direct Mail" category. Also recognized was the Washington State Department of Printing for its winning entry in the "Collateral Management & Fulfillment" category.
According to PODi, the annual awards recognize innovative digital printing applications with proven ROI that demonstrate the business potential of digital printing.
The Walt Disney World (WDW) Welcome Mailing Letter is the first in a series of customized communications sent to guests in anticipation of their upcoming WDW vacations. It recommends options for dining, entertainment and recreation.
Rather than a single piece, the Washington State Department of Printing's PRTonline is a Web-based application that enables state agencies and political subdivisions (like cities, counties and school districts) to order a variety of printed documents—both static and customizable.
In its first four months of operation, the system reportedly saved users an estimated $10,000 in prepress costs by eliminating preflighting, typesetting and hard-copy proofing. It also is credited with dramatically reducing inventory waste, decreasing turnaround time and increasing print production efficiency.