Did You Know About Digeno?
PI: How do you see Digeno fitting into the current e-commerce landscape?
Tevis: With the host of companies trying to develop e-procurement systems for the printing industry, Digeno is lead by a consortium of printing and technology experts who embrace "Best of Breed" technology providers to meet the service needs of this marketplace. Digeno is being built to integrate with existing printer and buyer systems.
Linking to other horizontal e-procurement hubs such as SAP, Commerce One and Ariba, Digeno will become the specific site for print procurement in this space. Our target is the top 4,000 printers who want to move into this space with a solution that is printer/buyer designed, not simply a singular-focused Silicon Valley application. Hence, we merge the best in print solutions and technology rather than create our own.
PI: What will set Digeno apart from its competitors?
Tevis: First, we originally built this with the printers in mind. We have assembled a blend of print, purchasing and technology executives to build a solution for the smaller printers and their customers.
Second, our world class site tutorials will help both buyer and seller of print to easily navigate and use our portal.
Thirdly, our "click" transaction fees are event-based and are not based on the value of the job. We treat each transaction as important, not based on the dollar amount. Hence, our $9.95 per purchase order is very competitive with other B2C and B2B sites.
Lastly, our personalization through BroadVision enables each user to customize reports and dates to their needs, not to our requirements, for secure, private and customized information any time.
PI: How will the world of e-commerce impact the commercial printing industry?
Tevis: Providing a customer and its printer with 24-hour, seven-days-a- week connectivity will simply enhance the relationship between buyer and seller. The World Wide Web will never replace the sales talent creativity needed to help a customer. The World Wide Web will never replace the service culture that differentiates a printer's value proposition. What the Internet brings is speed and communications, which are critical to any industry.