Dickeson--Becoming a Model Student

Already, supply-chain linkage—where demands of the publisher pass to paper and ink suppliers, to printer, to color separation and to distribution list maintainers—is now under study by a few printers.

Demand/supply shortening via the Internet will alter the old supply chain model and promote the "just-in-time" model. Communication definitions and standards are developing that will enable publishers, mills, list houses and printers to anticipate their needs and requirements. Precision in communication is a first, positive step in changing the supply model.