DeWese--We Have Met the Enemy
Then, I want all of you to send this column to your nearest Wall Street analyst. Send a cover letter and say, "This is a great and growing industry, and we ain't afraid of the Internet. We're going to make use of it for our own prosperity and printing is not going away. Maybe they'll put down their Wall Street Journals and Greenspan binoculars long enough to really study our industry.
Next, tell everybody you meet how proud you are to be a printer.
And, finally: sell better, manage better, hold your head high, satisfy your customers, respect others better and smile more often.
I asked all of you to raise prices selectively across the board by 5 percent in my February column and I've been flooded with phone calls, e-mails and letters telling me, "Mañana Man, we're doing it. We're raising our prices. We're worth it."
Now, I want you to tell the world how good you are and how this industry is filled with thousands more just like you. Don't be the enemy. Get your posteriors out there and sell something!
About the Author
Harris DeWese is the author of Now Get Out There and Sell Something! (Nonpareil Books). He is a principal at Compass Capital Partners, an author of the annual "Compass Report" and specializes in investment banking, mergers and acquisitions, sales, marketing, planning and management services to printing companies.