DeWese--All the Write Stuff. . .
The book contains a first chapter on "The Value of Written Sales Communications." The second chapter is "The Difference Between Weak and Strong Sales Letters." Chapter Three is titled, "Model Sales Letters You Can Use." And, then there are chapters on "Constructing Sales Letters," "Style," "Grammar, Punctuation, Spelling" and "Appearance."
I am astounded by the poor writing skills of many of the folks who write to me via the U.S. mail, as well as those readers who send me e-mail. I recently wrote a hurried, three page counter-proposal and faxed it to the CEO of a large printing industry consolidator about one of my M&A deals. He called me in a few minutes to tell me that he was amazed that I had written a "perfect" document in less than an hour. In his office, he said, it would have taken all day, would have required several rewrites and still would have contained errors.
Written communication is becoming a lost art, and it is a valuable tool for print salespeople. It is another way of staying in front of your customers and prospect. It tends to leave a more lasting impression. It is the form of communication where you can be certain of what you are saying.
Well, here's your chance to get a free copy of "How to Write Profit Building Sales Letters." I'm going to send a free copy to the first 50 readers who send me a sample of a sales letter that has actually been sent to a customer.
Dr. Ferrara and I are also going to pick the first, second and third place winning entries. These winners will be honored with their photographs in this column in the June issue of Printing Impressions. We will also—after the proper "anonimization" and the winners' approval—publish the winning entries in the June column. The winners will also receive trophies and $100 gift certificates at the restaurant of their choice in their city.