Allegra Reno — Little Puppy, Big Kennel
In 2005, Weir acquired a Heidelberg SM-52-5P+L sheetfed perfector with coater. “The five-color Speedmaster with coater has been a big reason behind our growth. The coater allows us to turn jobs very quickly, which is an important factor for customers. Being able to take product off the press and get it out the door in a couple of hours is a dramatic improvement over waiting for ink to dry.”
The press has enabled Allegra Reno to buoy its product and service offerings, which now includes brochures, stationery, reports, manuals, sell sheets, catalogs, business cards and postcards. In addition to the Speedmaster 52, the firm touts a two-color Heidelberg Printmaster 46-2 and a 19˝ Kluge foil press. On the digital press/copier end, Allegra Reno has a Xerox Nuvera 120, a DocuColor 8000 and a recently added DocuColor 250.
Allegra Reno has gone deep in its relationship with Heidelberg, picking up a full Prinect workflow system, a fully automated Prosetter 52 two-page CTP system, as well as a new Polar 78X cutter and Stahl B 20-4/4 folder. It is the willingness to invest in new gear that has enabled the company to break away from the quick printer pack and elbow its way onto the four-color commercial printing table.
“It’s a big plus for our salespeople to tell customers that our work is produced on the finest equipment available,” Weir says. “When we bring prospects in for plant tours, it’s impressive. Heck, even I’m impressed. We’ve become experts in the quick turnaround, short run, commercial color printing market.”
Allegra Reno’s expertise is impressive to its client base, which includes the casino, manufacturing and non-profit sectors, along with real estate, ad agencies, health care and colleges/universities. Knowlton notes that casinos present great opportunities, but are highly price-sensitive. With time being an issue, Allegra Reno added a second shift to address the uptick in demand.