Innerworkings Secures Pizza Hut Pact
CHICAGO—InnerWorkings Inc., a global marketing supply chain company, announced that it signed a new multi-year agreement with the world's largest pizza chain, Pizza Hut, a subsidiary of Yum! Brands.
Under this exclusive agreement, InnerWorkings will procure point-of-purchase and printed marketing materials for Pizza Hut, while providing visibility into its marketing operations and creating efficiencies across its many lines of business.
Through its partnership with InnerWorkings, Pizza Hut will create a centralized marketing production hub, enabling it to better support the needs of its franchisees while creating investment transparency and a new level of consistency across the Pizza Hut brand.
As part of this relationship, Pizza Hut will access InnerWorkings' global technology platform to streamline marketing operations and enable turnkey purchasing, production and delivery of marketing materials across Pizza Hut's 6,300-plus locations.