DATABASE MANAGEMENT — DATA INTO DOLLARS
“Database management services allow customers to focus on core business functions while taking the worry away from database maintenance and management,” stresses Elaine Beitler, president, Bowne Marketing and Business Communications. “Database management services are a critical component of Bowne’s product and solution offerings. As an outsourced solution in the variable document production space, our customers require a time tested, secure process for management of their digital assets and data streams.”
Customer concerns around security of content continue to increase, Beitler reports. In regulated markets like the financial services and healthcare markets, processes ensuring the protection of data are required to support both regulatory and corporate requirements. In markets that are less regulated, customer concerns about data security are very similar—primarily because of competitive reasons.
“The Bowne brand is well recognized for its high levels of data security,” she assesses. “We implement numerous processes and safeguards to ensure data security, from the physical production plants to the technical infrastructure managing the customer data flows.”
Likewise, Vincent Direct has developed comprehensive processes and procedures for data storage, security and deletion. The process includes IT security systems, security cameras and in-house security personnel, Vincent reveals.
“Our policy includes detailed procedures to ensure that our clients’ data remains secure,” Vincent says. “Database access is monitored through a password system and we hire a third party to conduct self-imposed audits to ensure security. We also provide secure FTP sites for uploading data.”
While maintaining a secure environment for customer databases is of extreme importance, it is not the only challenge when offering these services.
“Customer data is only valuable in support of marketing if it is actionable in driving relevant communications. Many clients focus too heavily on compiling all available data versus looking at what data is most important for better marketing and focusing on optimizing the cleanliness and use of that data,” Transcontinental Direct’s Neumann points out.