Data Printer Utilizes AccuLeads to Improve Customer Service and Increase Sales
A growing west coast-based printer of direct mailing services had separate sources for each list they sold. They needed an online solution that would allow them to use a variety of marketing databases and data-related services via a single point of access.
AccuData Integrated Marketing (Booth 2054) presented AccuLeads, a self-service list selection and data services platform. Once registered, the printer had 24/7 access to the largest collection of national marketing databases available online, as well as professional-level marketing tools.
Following a walk-though of AccuLeads, the printer was able to begin running counts and placing their own orders online. Within weeks, they had transitioned the bulk of their offline data business to AccuLeads.
The printer immediately saw three benefits:
1. Quicker sales
Before using AccuLeads, counts requested by the printer’s clients had to be run through disparate count systems and/or required manual processing by the list broker/compiler. With AccuLeads, comparison counts can be run in real time, often while the client is on the phone. Custom pricing is included with each count, so jobs can be quickly and easily quoted. Those factors combined led to a reduction in the sales cycle and increased close rates.
2. Organization transparency
AccuLeads’ count and order identification numbers allow registered users the ability to revise and/or process pending jobs within the system. The printer found this feature helpful in times when one Account Representative was stepping in to assist another as transitions between team members were performed seamlessly to the client. Furthermore, AccuLeads’ Admin Panel allows their designated account administrator the ability to add new users, restore passwords, keep critical contact details current, and establish company-level default settings.
3. Offline guidance and support when needed
AccuData’s experts excel in providing insightful consultation and superior customer service for both online and offline users. While the printer was self-sufficient in their use of AccuLeads, they found a great deal of value in knowing that the AccuData team was readily available to assist with questions, prepare list recommendations, and facilitate orders for highly specialized lists.
