This week's selection takes a serious subject for a medical convention and makes it interesting and interactive using a simple modification to a Fold of the Week classic - the accordion fold. Designed by Cindy Richardson for client Sunovian Pharmaceuticals, this "door drop" promotion was distributed to the hotel rooms of event attendees to drive traffic to the Sunovian booth.
Simple and creative gluing and diecutting by Dolce Printing added curious peel-and-reveal sections to the interior and began to tell a story. This clever idea offers lots of creative potential for mail and other promotions - enjoy!
How was the Curious Peel-and-Reveal “Door Drop” Invitation produced?
Folding Style: 3-Panel Accordion (glued)
Design: Cindy Richardson
Printer: Dolce, Maywood, N.J.
Client: Sunovian Pharmaceuticals
Paper: 120 lb. Sterling Premium Cover
Size: Folded: 9˝ x 6.25˝; Flat: 9˝ x 18.25˝
Production: Printed 7/7: 4-color process, plus spot PMS 108, plus flood dull UV and spot gloss UV coatings.
Finishing: Diecut/perf, score, fold and glue by machine
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.