Cross-Media in QuarkXPress and Adobe InDesign --McIlroy
Quark has long been committed to offering tools for electronic media, both directly through its flagship product, QuarkXPress, as well as through secondary products, such as QuarkImmedia (since discontinued). Most of the Web publishing software functionality offered by Quark is now made available directly through QuarkXPress.
The latest version, 6.0, has extensive tools for cross-media publishing. Users can convert print-based designs to Web-based designs or vice versa, within a single file. QuarkXPress 6.0 introduced the concept of "project files" that contain multiple layout spaces, enabling users to design projects around "multiple media publishing possibilities." Each design would ordinarily differ, but the text can be synchronized for both.
Bundled with XPress is avenue.quark software that allows users to export their content in XML format, "thereby maximizing the value of their editorial assets and facilitating re-use in multiple media." (This software was initially sold as a $199 XTension.)
Late last fall Adobe offered a milestone update of its key software products by moving them into a unified, interoperable "suite." Products like InDesign, Adobe's print page layout product, and GoLive, its Web publishing software, are linked to Photoshop and Illustrator via the Creative Suite (CS) designation and software functionality. Along the way, Adobe substantially changed its tune on cross-media publishing.
Here's the hype: "InDesign CS and GoLive CS integrate tightly to deliver a dramatically new way to repurpose print assets for the Web. This new approach builds on the flexible layout tools and robust XML support in both programs to provide a more visually and creatively oriented way to repurpose print assets for the Web. By working with InDesign CS and GoLive CS together, you get the right tools for each job in your print-to-Web workflow."
The way to parse that statement is thus: We decided that designers really don't want to design Web pages and Websites in page layout software, though they often want to reuse some of the text and design elements created in print for a Web project.