Creating Customer Loyalty Through Customer Experience with Chris Manley, Graphco
I have always felt that family-owned businesses have an advantage in the marketplace. There is something more personal about the experience. There is more skin in the game when your name is over the door.
Reputation is currency, a solid, long-standing reputation is gold.
Since 1976, the Manley family has helmed Graphco, a leading provider of digital, offset and print finishing solutions. In this Podcast From The Printerverse, Chris Manley discusses how he assesses equipment for his business, the critical importance of providing technical service for customers, and how he generated customer loyalty from Project Peacock.
LISTEN LONG AND PROSPER!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.