Digital Printing Observations — The Technology Race Is On
For individual printers, digital developments give rise to a similar question: Can a printer that has not adopted some form of digital printing continue to survive without it? It is a question for each printer to individually answer—but to do so requires an up-to-date education in digital printing developments.
Drupa is the place to get that education. One caveat about Drupa is the fact that many of the products introduced at the show are not commercially available in the United States until Graph Expo in the Fall. A reason why some U.S. printers stay away from Drupa and focus on Graph Expo and its up-to-date educational sessions.
The printer who is in jeopardy is the one who stays home all of the time and fails to understand the business opportunities offered by new technology. It is time to look, learn and implement. PI
About the Author
William Lamparter is the president and principal of the PrintCom Consulting Group and is well-known worldwide as an analyst with a track record for correctly forecasting printing industry trends. He can be reached at (704) 843-5350 or by e-mail at PrintCom@aol.com.