Consolidated Graphics — Fusing Power. . .and People

“A great way to learn about potential markets to focus on is by taking part in the CGX sales meetings, where you have the opportunity to learn from your colleagues who have had success growing their businesses. That knowledge can then be applied in your own sales and marketing plan.”

The meetings concluded with Sunday morning breakout sessions and other presentations, including the dinner discussion reviews. And it doesn’t take long for attendees to see an ROI on the weekend well spent: One CGX president e-mailed Grohs shortly after the last meeting to say he’d sold a $2 million account with the aid of the information he picked up that weekend.

“The meeting gives us a great opportunity to share our CGX-Solutions, strategic sales initiatives, and shows people how to sell bigger opportunities to bigger clients,” he notes. “It’s also a great recruiting tool we can take to the marketplace.

“If you’re an individual sales rep...to know you have all of these resources—free of charge—that’s pretty powerful stuff.” PI