CONSOLIDATED GRAPHICS -- The Art of Acquisition
More Than Printing
Another $1 million annual commitment comes in the form of CGXSolutions, a suite of online tools designed to make the print procurement process easier. Among the services offered are remote proofing, digital asset management, digital printing and fulfillment.
Further bolstering capabilities at the facilities level is CGX's partnership with MetalFX, which has licensed the printer to promote its metallic printing ink technology. The process is used to produce hundreds of metallic colors in one pass on-press, sparing the expense of producing multiple spot colors.
Augmenting the company's willingness to keep its machinery and capabilities in line with current technology is CGX's commitment to employee training. In addition to the Leadership Development Program (see sidebar), the company places an emphasis on cross-selling opportunities. The presidents meeting, held twice a year, fosters the networking concept among the different company heads.
"We build relationships, and individuals work best with people that they know," states Aaron Grohs, executive vice president of sales and marketing. "Then, after they get back to their offices, they can call a fellow president and tell him, 'I have this project, have an idea...can you help me out?' They can leverage each other's capabilities, and it's part of the reason why our cross-selling efforts continue to improve."
Participants share best practices at these gatherings, build relationships with their CGX counterparts and discuss their unique capabilities. The parent company also uses the opportunity to chart its course for the balance of the year, according to Grohs, and to provide a big picture glimpse for the presidents.
Moving forward, the brain trust behind CGX sees some of its best market opportunities in growing its already considerable mailing and fulfillment operations. Expanding certain product specialties, including temporary point-of-purchase displays, is also on the horizon.
Davis feels internal efficiencies can be reaped in the front office, thus CGX is exploring technologies that would garner cost savings in areas such as billing, purchasing and scheduling.