Technological Developments — More Changes Reshaping the Industry
Printers are questioning whether or not a new system is needed, the benefits to them if any, and the prospects of having to maintain two color specifying systems: the new Goe and the old or classic entrenched Pantone system. Although Pantone says there is an approximately 40 percent crossover match from the old system to the new one, printers are concerned about the 60 percent for which there is no crossover color. Although Pantone contends the differences are minimal, skeptics noted that this has yet to be proven. Some have also questioned the Pantone claim that because the system is designed for printing uniform ink film thickness, it results in equal drying times, less use of spray powders and more control when matching color on-press.
While the new color matching system appears to offer potential advantages in color communications and perhaps in printers’ operations, PrintCom’s take is that because the design community sees advantages in the new system, it will be adopted. But because printers see little advantage in it for them, printers will resist adding the new system and slow down its adoption. For the next several years, it appears likely that there will be two spot color matching and specifying systems: classic Pantone and the new Pantone Goe.
Or maybe there will be three—at least in the packaging arena. Following Graph Expo, in early October Sun Chemical entered the color specifying arena with SmartColor, a color suite of tools targeted at segments of the packaging industries with the claimed virtue of taking the guesswork out of predicting brand colors or packaging dress colors. The colors will reproduce across a variety of substrates, ranging from brown corrugated to clear film to white polypropylene as reproduced by several printing processes.
The Sun chemical suite consists of four components.