As a printer whose foray into large-format work is more recent, Garvey’s best piece of advice is to map out a plan for profit. Most often, he says, there will be a catalyst that pushes a printer toward packaging.
“We had a base of business that allowed us to step into large-format printing,” he says. “It’s still a growing market and I highly recommend it. But you have to be conservative and reasonably objective about what you can accomplish with it.” PI