Pictorial Offset: Putting the Sun to Work
Pictorial Offset is not only a poster child for printing industry environmental sustainability, it has the certifications to back it up. The company was reportedly the first printer in the world to receive dual ISO certifications for 9001 (quality) and 14001 (environmental) in 1998. It is also chain-of-custody certified by both the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI), and was among the earliest printers to garner those distinctions, as well.
Keeping Data Safe
Lester Samuels believes ISO certifications go a long way toward providing peace of mind for customers. "In addition to our long-standing quality and environmental certifications, the ISO 27001 certification we received last year provides our clients with the knowledge that we have a formal program with concrete procedures to protect their data. Pictorial is cognizant of the issues that would be created if their data was used in unauthorized ways. Pictorial will do whatever it takes to protect our clients' intellectual property."
In 2010, Pictorial Offset was honored by the IDEAlliance for its 25 years of sustainable practices with the Luminaire Award for Innovation in Environmental Stewardship. It was named a Green Power Partner by the U.S. Environmental Protection Agency and was also lauded for being carbon neutral through the Go Zero program of The Conservation Fund. Pictorial has been honored by other organizations for its earth-friendly initiatives, and its leadership speaks on the subject of sustainability at various industry events. After all, this is also the company that sponsored the planting of more than 5,000 trees in southern New Jersey several years back to offset the carbon footprint of its operations.
Donald Samuels recalls that when Pictorial headed down the ISO certification road in the 1990s, part of the motivation was provided by "push back" from some of the printer's biggest clients. "Consequently, we started using our third-party certifications to help differentiate ourselves and help prove that we do what we say. Today, every RFI and RFQ that we receive from large corporations asks about certifications. It's become almost a given that you will be certified, in some degree, to even be considered."