Closed Gate Mailer With Hinged Coupons – 60-Second Fold of the Week
This week's spotlight falls on a clever sample from BirthdayPak of Springfield, Pennsylvania. This marriage mailer format has a unique way of presenting the eight gift cards featured in the promotion.
The format begins as a classic closed gate, but when it is opened, there are eight gift cards revealed on the interior spread from eight different companies.
The gift cards are each individually hinged and glued to the panels. When lifted, the cards release with just a single perfed edge.
It's a fun and interactive way to present a coupon, and an interesting business model and format. Enjoy!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.