Cleverly Useful Bi-Directional Brochure: 60-Second Fold of the Week
This week's solution looks very simple, but it's hiding a handy secret: it can open two ways with two different views. Yes, that's correct.
This amazing solution from Information Packaging in Toronto looks like a classic two-panel (four-page) brochure at first glance. However, you'll quickly realize it opens from either side with an entirely different view!
Even better, this format was folded entirely by machine. Great for lots of situations, including bilingual brochure content, direct mail, and pharmaceutical products, Trish will show you just how this cleverly useful brochure format works.
How was this Cleverly Useful Bi-Directional Brochure created?
Folding Style: Bi-Directional Brochure (Custom)
Design and Print Production: Information Packaging, Toronto
Paper: 10 pt. Carolina C2S
Size: Flat: 24.875" x 8"; Folded 6" x 8"
Finishing: Diecut/Score/Perforate, machine fold, and glue
Notes: Printed 4/4 offset with flood aqueous coating. Machine automated finishing from the thousands to the millions. Sized for offset or digital printing. Great for any run length.
Budget Rating: Low–Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
