Christine J. Erna Launches Strategic Postal Advisors
Postal Industry leading expert and veteran Christine J. Erna has decided to pursue her passion and launch Strategic Postal Advisors, a new consulting firm for the printing, mailing and postal industries. Additionally, the new company, has released an upcoming speaking schedule where Christine will share insightful data and statistics on printing, mailing and postal issues.
Located in the Boston area, and serving the entire U.S., Strategic Postal Advisors is taking a distinctively different approach to optimizing organizational postal spend and improving the deliverability of mailed communications. Unlike other consulting firms, Strategic Postal Advisors will specialize and focuses holistically on the enterprises printed communication and postage processes. With this primary focus, they strategically assess existing processes and procedures, to report and propose actionable recommendations related to identified improvement opportunities. The result: Increased operational effectiveness, efficiency and bottom-line revenues.
Postage is one of the highest cost components of any printed and mailed communication. Independent of mail class, be it a First-Class transactional mail piece or a Direct Mail Marketing mail piece, postage accounts for 60-80% of the total production cost across these industries. Central coordination paired with knowledge and understanding of postal optimization strategies and practices drives revenue, savings and operational process improvements for clients across all operational functions and industry verticals.
Strategic Postal Advisors is the first company focused on helping all companies using mail as a communication channel. Founder and President Christine Erna summarized it this way: “Regardless of size, these organizations need support, guidance, ideas and relevant experiential information they can apply to proactively manage their businesses. The benefits our customers realize is that Strategic Postal Advisors serves them as a firm that understands and is dedicated to their industries. Strategic Postal Advisors is an innovative consulting practice that was founded on four guiding principles: Market Expertise, Integrity, Competence and Customer Satisfaction”.
The new organization offers a variety of services including: Enterprise Postal Strategy, Postal and Data Governance, Address Quality Health Analysis, Postal Optimization and Postage Spend Analysis, Mailing/Fulfillment/Postage and Pricing Strategies, Production Mail Workflow Analysis and Optimization, Return Mail Assessment and Management, Management and Negotiation of Vendor Contracts, Mail Room and Print/Mail Operational Assessments and across all of these services, education and training (On-site in person or off-site via webinars).
One of the advantages of Strategic Postal Advisors is that they can be “nimble” and offer customized services tailored to the unique needs of any client’s industry (i.e. Financial, Insurance, Health Care, Utilities, Telecommunications, etc.). Christine Erna shared these thoughts: “Our expanded services also target the various industry suppliers by addressing their niche and specialty needs. They often require the same levels of sophistication, if not more, as the rest of the industry. We strive to provide these services from a single trusted source”.
Strategic Postal Advisors is committed to using the latest technology and research to provide transparency and measurable process improvement. The goal: To use information and data to quantify total postage spend across an enterprise and streamline the realization of savings opportunities utilizing accurate market knowledge. Erna added, “We’re excited to be launching our services. We’ve worked for years to learn, understand and identify our target market. Our experience is proving to be extremely valuable to our clients’ decision making.”
In closing, she added: “It’s well known that postage is vital to other facets of marketing success. Many organizations lack adequate data and processes to support pursuing savings and efficiency opportunities that we identify. Our solutions position companies for success and significantly reduce a company’s postage spend.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff at Printing Impressions.