Cheap and Chic Double Parallel Pop-Up Mailer — 60-Second Fold of the Week (Video)
This week's solution is a low-budget wonder! From our friends at Fidelity Investments, this cheap and chic double parallel pop-up format is eye-catching and great for mail. Using a double-parallel as the base format, the panels are glued together for a two-panel appearance. A shaped diecut and two short scores are applied and popped-out in the reverse direction for a dimensional surprise.
The result is a semi-automated format with tremendous impact. Trish brings back the "quick-and-dirty" comp to demonstrate how it works. You won't want to miss this episode!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.