CHARITABLE PRINTING — LENDING A PRESS
FORGETTING FOR a moment how tired and cliché the sentiment has become, the terrifying and heart-wrenching images brought into our living rooms via televised news coverage of disasters does make us pause, pity and forget about our own lesser scale problems, at least for a little while.
Hurricane Katrina, like the December 2004 tsunami that rocked the Pacific, left an unimaginable path of destruction in its wake along the Gulf Coast. In both cases, private and corporate citizens around the world chipped in whatever they could spare, be it funds, knowledge or two hands, to aid in the recovery process. Maybe it was something as simple as collecting canned food.
Many contributors go unheralded as the needs of the afflicted, rightly so, take precedence. But it doesn’t take a natural disaster to bring out the best in people, or printing companies for that matter.
Whether it’s a printed announcement and invitation for a foundation’s fundraising dinner, or a flyer to promote an event at the local high school, commercial printers have long supported charitable causes in their own neighborhoods, as well as around their respective states and country.
No matter how big or small the contribution, or whether a print job is done completely gratis or at a reduced rate, many printers are doing what they can to improve their corner of the world.
For Carlstadt, NJ-based Pictorial Offset, those causes selected to receive some form of consideration must have a relevance to the industry and to Pictorial’s business and governing values, according to Lester Samuels, managing partner.
“We have a strong belief in giving back to our community, so most of our charitable donations are made within our local metropolitan area or state,” Samuels remarks. “However, some of the industry and human issues that are close to us are global in nature and in impact, so we also feel an obligation to donate to these organizations.”