Catalyst Paper to Host Print Delivers Event in San Francisco
WASHINGTON, DC—April 25, 201—Catalyst Paper will host the 15th Print Delivers event, for top advertising agency executives and media/marketing decision makers, in San Francisco on Wednesday, May 23, 2012, at the City Club of San Francisco from 2:30-6:30 p.m. This event showcases experts from major companies who will present case studies, research and examples of how print energizes multichannel marketing and targeted campaigns.
In addition, attendees will hear how print is a renewable resource that they can feel good about using, and how print on paper is environmentally friendly due to its renewability, recycle-ability, and to sustainable forest management.
The Print Council and its sponsors have been holding informative sessions and networking sessions across the country for the past two years. The Print Council and Catalyst Paper are proud to have Visual Media Alliance as one of its program partners and the following speakers present at Print Delivers San Francisco:
Speakers and topics:
“Why Print Matters”
Michael Hollister, production director, Future US
Michael will discuss why print matters in the Future US diverse portfolio which covers games, technology, and living. In particular, he will discuss custom print publishing opportunities; digital magazine technology; the emergence of digital magazines; the benefits of brand awareness “for print” through digital.
“Scoring High ROI”
David Mastervich, manager of catalogs, periodicals, and saturation mail, USPS
David will present inspiring facts on the effectiveness of print through case studies showcasing cross-media campaigns with ROI data of 19-3,000 percent from Dell, Wild Dunes, Feld Entertainment, and other world-class companies.
“Elevating a Brand through Creative and Innovative Print”
Dan Maurer, vp digital and postpress, Heidelberg USA
Dan will demonstrate through actual samples how the use of color management across press technologies, specialty printing using creative color, foil stamping, embossing, and other innovative techniques can elevate a brand and bring about better response.
“Five Steps to Getting Results”
Toni Schottenhammer, market development and creative services segment manager, Xerox
Toni will highlight five steps to succeed in getting results from your direct marketing programs. She will share examples of brands that are using customer information in order to connect with their targeted audience. These examples focus on the database and no matter what communication channel is used, the relevancy to the audience is what invokes action and increases brand revenue and profit!
“How Green Is Your Paper”
Lyn Brown, vp marketing and corporate responsibility, Catalyst Paper
Lyn will provide seasoned insight into the importance of the pedigree and attributes of the paper consumed, covering fiber certification, fiber type, manufacturing footprint, carbon and energy issues, supply chain, and pertinent topics.
Catalyst Paper manufactures diverse specialty mechanical printing papers, newsprint and pulp. Its customers include retailers, publishers and commercial printers in North America, Latin America, the Pacific Rim and Europe. With four mills, located in British Columbia and Arizona, Catalyst has a combined annual production capacity of 1.8 million tonnes. The company is headquartered in Richmond, British Columbia, Canada and is ranked by Corporate Knights magazine as one of the 50 Best Corporate Citizens in Canada.
About The Print Council
The Print Council is a business development alliance dedicated to promoting the greater use of print media. Formed by leaders of the graphic arts industry, The Print Council’s goal is to influence and promote the greater use of print media through education, awareness, advocacy and research. The Print Council fully funds Print in the Mix, the clearinghouse of print media effectiveness available at www.printinthemix.com. Learn more about The Print Council.