3D Meets Marketing —Sherburne
So, in addition to acting as a dynamic proofing mechanism, it is also an independent format for publishing magazines in electronic form. The electronic publication can include embedded links and other interactive features. And, rather than being generated by a third party like Zinio or others, it is a new service that you, as the print service provider, can offer.
For anyone into publication production, this is well worth looking into. And, it is a great way to get unique value out of the growing custom publication market. Although e-zines have not been nearly as successful as initially projected, this application combines business value (i.e., the enhanced proofing ability) with consumer value (a completely customized interactive publication) in a unique manner that is likely to generate new revenue streams for both the printer and the publisher. The company expects to place this in beta in the first quarter of 2008.
FFEI launched RealVue 3D, positioned as 3D visual simulation software for print media, which was created to streamline the communication and approval process between printers and their clients. With simple operation, RealVue 3D gives printers, creatives and marketers a way to design, present and approve jobs via a unique 3D document viewer. I saw this application in the Fuji booth last year as a technology demo, and it has since been spun off to FFEI. The output from RealVue 3D is a platform-independent Java file that allows any computer user to display the print document, turn the pages, rotate the viewing angle and zoom into detail. In addition, the system enables viewing conditions and print characteristics to be changed, including stock weight, finish and texture. Accurate simulation of these print features allows their impact to be evaluated before any expenditure on print production.
These are just three examples of new 3D applications that could really revolutionize the way you interact with customers, as well as open up new application opportunities. As you plan for 2008, take a look at the 3D opportunity to see if you can find a fit.