Capture New Business by Selling Color, Not the Process

Early leadership of offset

Ira Rubel of Barclay’s Printing Press discovered that using a rubber roller on a metal cylinder produced a cleaner and sharper image quality when printing on paper way back in 1901. At that time, offset printing became popular for reproducing artwork at a lower cost. Before offset lithography printing, artwork could only be duplicated through enormous work, and the results were precise. As the popularity of offset printing grew, however, reproducing increasingly detailed images with higher quality in less time soon became status quo. And, as technologies continue to evolve, offset printing is still used today when a high quantity of static impressions is needed in a very short time.