Can't Put A Price on Education
Heidelberg bestowed a press worth in the neighborhood of $7 million to $10 million, with several millions more in accessories from other vendors. But as Heidelberg Chairman Bernhard Schreier observed, sometimes the greatest ROI "transcends spreadsheets and bottom lines."
Neither knows what the future holds for printing, but both the vendor and educational institution appreciate the value in having the most advanced technology as a resource for the ensuing waves of students at RIT. In helping to cultivate future crops of printers, Heidelberg is aiding the industry's future, as well as its own.
With the economy still whacking the industry relentlessly and CFOs monitoring bottom lines like a hawk, it's comforting to know that manufacturers have more than ROI and CYA on their minds. This is, after all, their industry too and it behooves them to care for its future.