Canon Solutions America Displays Digital Technologies at GRAPH EXPO to Empower Budding Authors
MELVILLE, NY—September 30, 2014—Canon Solutions America, a subsidiary of Canon U.S.A., is empowering budding authors through digital technologies that are enabling the growing self-publishing movement to continue its steady ascension. These technologies and more will be displayed live on the showroom floor at GRAPH EXPO 14, Sept. 28 to Oct. 1, at McCormick Place South, Chicago, in the Canon U.S.A. booth (#613).
During this inimitable event, the work of two authors will be showcased. Ainsley Shay and Miranda Hardy will have their books printed on the Océ ColorStream 3900 inkjet printing system with pigment inks. This program represents Canon Solutions America’s dedication to helping authors fully realize their goals. Shay’s book, “After the Curtain Falls,” is an entry in the red-hot young adult fantasy/paranormal category, while Hardy’s book, “Wacky Waddles,” is geared toward younger children.
One of the books, “Wacky Waddles,” will be finished onsite by Standard Finishing Systems which will unwind preprinted rolls into a Hunkeler CS6 cutter where they will be cut into 12x18" sheets. The sheets will be accumulated in the Horizon StitchLiner 6000 Digital to be stitched, folded, and three-knife trimmed. The authors are thrilled to see their hard work being turned into actual books right before their eyes.
“There is nothing like holding something in your hands that you have put your heart and soul and love into,” said Shay. “Canon Solutions America has been just awesome in supporting us in this whole adventure.”
Both Shay and Hardy will be in the Canon U.S.A. booth (#613) on Tuesday, Sept. 30 from 11:00 a.m. to 2:00 p.m., signing preprinted books finished in advance by Gasch Printing, a leader in short-run book printing based in Odenton, MD.
The Role of Technology
According to Jeremy Hess, director of sales and marketing for Gasch Printing, the self-publishing trend is growing “bigger by the day” and has become a major focus for the company that uses robust Canon and Océ printing technology. Advances in digital printing technology are responsible for the boom, says Hess, because budding writers no longer need a publisher’s backing.
“Digital printing provides them flexibility and affordability they didn’t have before,” said Hess. “They can do test runs and find out how the book is going to be received before they commit to printing 500 or 1,000 or more copies of their book. It’s really placed their destiny in their own hands.”
Canon Solutions America is committed to developing the technology that paves the way for writers to publish their own work, according to Francis A. McMahon, vice president, marketing, Production Print Solutions division of Canon Solutions America.
“There are countless great writers creating phenomenal works that would never see the light of day were it not for self-publishing,” noted McMahon. “At Canon Solutions America, we are thrilled that our technology is empowering these talented individuals—and the printers they utilize—to unleash their creativity and bring their work to the masses.”
Shay and Hardy can attest to the freedom that digital printing technologies have given writers like them. They founded their own publishing company, Quixotic Publishing, and revel in the joys of controlling the entire process—from writing and editing to formatting and choosing the cover.
“It’s absolutely wonderful,” remarked Hardy. “It gives writers a creative edge and motivation to do something they always wanted to do, but never dared because they thought it would be too difficult.”
About Canon Solutions America
Combining the strengths of the former Canon Business Solutions and Océ North America, Canon Solutions America provides industry leading enterprise services, advanced production print technology and large format solutions supported by exceptional professional service offerings. Canon Solutions America helps companies of all sizes to improve their business by increasing efficiency, controlling costs and becoming more environmentally conscious. A wholly-owned subsidiary of Canon U.S.A. Canon Solutions America is headquartered in Melville, NY, and has sales and service locations across the United States.
Source: Canon Solutions America.